MANAGED COMMERCE

From demand to transaction, run for you.

Commerce One combines the acquisition channels your offer needs with a dedicated buyer environment, product-specific AI enquiry handling, a clear path to purchase and ongoing commercial follow-through.

ACQUISITION CHANNELS

Three routes to new business. One connected commercial system.

  • DIRECT

    We identify and approach relevant businesses and decision-makers, then manage the conversation and follow-up.

  • SEARCH

    We build organic and AI-search visibility around the agreed offer and market, then route buyer intent into the same managed commercial process.

  • PAID

    We capture active demand through managed paid search and connect it to the same Offer Environment and sales process.

Choose Direct, Search, Paid or the combination that fits your market. Commerce One manages the buyer journey that follows.

A technician checking rooftop air-conditioning units on a tablet at sunrise.
ENGAGE

The buyer can ask, call or reply without starting again.

Product-specific AI chat and voice, a program enquiry number, email replies and forms all feed the same commercial process. Approved information follows the opportunity; specialist and material decisions still go to the right person.

  • AI chat
  • Web voice
  • Program enquiry number
  • Email replies
  • Forms
  • Customer-requested callback
A team member packing an order in a bright dispatch workshop.
TRANSACT

Do not turn every buyer into a meeting. Give them the right way to proceed.

  • Buy now
  • Start subscription
  • Request quote
  • Request sample
  • Book
  • Open trade account
  • Schedule demo

The transaction path should match the offer. When self-service purchase is appropriate, the buyer should be able to checkout. When expertise or approval is required, Commerce One moves the opportunity to the next commercial decision.

ADVANCE

Interest only matters if someone owns the next action.

Commerce One manages follow-up, qualification, open questions, client decisions, opportunity stages and attribution so the commercial system keeps moving after the first click, reply or call.

  1. Qualify
  2. Follow up
  3. Opportunity
  4. Client decision
MEASURE

One commercial measure across every channel.

Commerce One reports acquisition performance across every selected channel in one common commercial framework. Channel Return compares attributed collected revenue with the agreed channel acquisition investment. ROAS stays where it belongs: on advertising spend.

CHANNEL RETURN = ATTRIBUTED COLLECTED REVENUE ÷ AGREED CHANNEL ACQUISITION INVESTMENT

Metrics reported for each acquisition channel
MetricDirectSearchPaid
Channel investmentReportedReportedReported
Enquiries and opportunitiesReportedReportedReported
New customersReportedReportedReported
Attributed collected revenueReportedReportedReported
Acquisition costReportedReportedReported
Channel ReturnReportedReportedReported
Media ROASNot applicableNot applicableReported
  • Existing accounts and existing branded demand are not automatically attributed to Commerce One.
  • One buyer who touches several channels keeps one opportunity record — revenue is never double-counted.
  • Where the data does not support a metric, the report says Not available rather than manufacturing precision.

WHO DOES WHAT

COMMERCE ONE
  • Build and operate the agreed program
  • Run the selected acquisition channels
  • Build and maintain the offer environment
  • Operate buyer enquiry routes
  • Manage routine sales conversations within authority
  • Qualify and follow up
  • Progress transaction and next actions
  • Report and attribute eligible revenue
CLIENT
  • Product and service accuracy
  • Fulfilment
  • Inventory and capacity truth
  • Specialist advice
  • Material pricing decisions
  • Non-standard commercial terms
  • Contracts
  • Final approval where required
  • Merchant-of-record responsibilities
FIT

Built for offers worth putting a commercial system around.

  1. Established offering
  2. Identifiable market or searchable demand
  3. Economics that can support active acquisition and management
  4. Capacity to fulfil more business
  5. Clear commercial boundaries
PROGRAM SCOPE

One focused program. Not one literal product.

One focused Managed Commerce program is defined by the offering, buyer or customer audience, territory, commercial process and operating responsibilities Commerce One is asked to run.

DEFINED BY
  • Offering
  • Audience
  • Territory
  • Transaction and sales motion
  • Operating responsibility
SELECTED CLIENTS

Built around products worth taking to market.

Commerce One works with established products where stronger market coverage can create meaningful commercial value.

Every engagement is built around what is being sold, who buys it and how far Commerce One can responsibly advance the sale.

PRICING

Choose how buyers reach your offer. Every program includes the same focused commercial core and at least one acquisition channel.

View Managed Commerce Pricing
MANAGED COMMERCE

Tell us what you sell.

We’ll review the offering, customer, transaction value, current demand sources and ability to fulfil more business, then map the Managed Commerce configuration that fits. The Commerce Fit Review is available at no fee.

You provide what you sell. We run the commercial system around it.